Episode #150 - Cognitive Momentum (aka the "Yes" Train)

Dr. Steve Wood and Dr. Bill Kanasky, Jr. talk about witness testimony and a concept in psychology called 'cognitive momentum' (the "Yes" train). Opposing counsel will rapidly throw out easy, factual questions to get your witness used to saying 'yes', speeding up their responses, lowering their defenses, and then eventually they fall prey to questions for which the answer should not be 'yes.' Witnesses must be trained to force cognition through sophisticated, neurocognitive training. Bill and Steve also discuss the concept of the 'repetition spin cycle' and what the brain is dealing with when being bombarded with repetitive negative stimulus like being asked the same question over and over again and how an untrained brain reacts to this repetition.