Dr. Bill Kanasky, Jr. shares his experience working with plaintiff attorneys on cases. Bill works on the plaintiff's side when a corporation, which is typically the defendant, is the plaintiff and engages Courtroom Sciences for litigation consulting. This type of work has led to some very specific learnings about how plaintiff attorneys in commercial litigation operate and behave. Four key characteristics of successful plaintiff attorneys:
1) their desire to win is unmatched and often higher than the defense side;
2) they actively and consistently use focus groups and mock trials, and in particular, employ the test/retest methodology to tweak and adjust their case to improve it, leading to much higher accuracy and confidence;
3) they conduct their jury research as early as possible in the timeline of the case, allowing it to help them guide their discovery when it comes to case themes, case facts, witnesses, etc.;
4) they are very open to, and actively solicit, constructive criticism and feedback from consultants in order to help make them better attorneys.